"John has tremendous experience bringing fine ciders to market. He understand the nuts and bolts of what works and what doesn't work, and at the same time he has the strategic vision to advise on overall brand and distribution strategy. It's a rare and valuable combination."
- Eleanor Leger, Eden Specialty Ciders
"As a brand manager, John exhibited unparalleled knowledge and enthusiasm for the cider industry. Despite Original Sin being in NJ for more than a decade, John delivered better than expected results year over year."
- Gidon Coll, Original Sin Cider
John Hoyos, principal, is a New Jersey native and 14-year alcohol beverage industry veteran with a proven track record of building brands. John’s experience building one of the most envied distributor cider portfolios in the country has given him great insight into how to target sales for a specific cider brand in a given market or region. He has presented at two CiderCons (2015, 2017) with targeted talks about distributor and market relationships. John holds an MBA from Seton Hall University. He has been a Certified Cicerone since 2011 and passed the Certified Cider Professional
Level One exam in 2016. He has had the privilege of judging at GLINTCAP twice (2017, 2019) and recently purchased his own apple press in hopes of making cider that captures the land on which the fruit was grown.