Testimonials

"John has tremendous experience bringing fine ciders to market.  He understand the nuts and bolts of what works and what doesn't work, and at the same time he has the strategic vision to advise on overall brand and distribution strategy.  It's a rare and valuable combination." 

- Eleanor Leger, Eden Specialty Ciders

"I've worked with John in various roles and he has created remarkable value for his clients and for the booze biz in general. First, he's a master of good business principles, he sets a solid foundation of trust and transparency from the beginning with a desire that all parties benefit from the interaction. His quiet leadership in the realm of process creation and refinement; marketing strategy and sales methodology; hiring practices and follow-throughs are notable because they're such obvious wins that many people either forget or take a short-cut around. He thoroughly understands go-to-market from strategy to execution in that I've trusted him with my clients in the past and would unhesitatingly do so in the future."

- Robin Robinson, Industry Consultant; Author, "The Complete Whiskey Course: A Comprehensive Tasting School in Ten Classes"

"As a brand manager, John exhibited unparalleled knowledge and enthusiasm for the cider industry.  Despite Original Sin being in NJ for more than a decade, John delivered better than expected results year over year."

- Gidon Coll, Original Sin Cider

Meet John

John Hoyos, principal, is a New Jersey native and 17-year alcohol beverage industry veteran with a proven track record of creating sucess for small businesses and startups. John’s experience building one of the most envied distributor cider portfolios in the country has given him great insight into how to target sales for a specific cider brand in a given market or region. He has presented at two CiderCons (2015, 2017) with targeted talks about distributor relationships and participated in other industry panels. John holds an MBA from Seton Hall University. He has been a Certified Cicerone since 2011 and passed the Certified Cider Professional Level One exam in 2016. He has had the privilege of judging at GLINTCAP twice (2017, 2019) and recently purchased his own apple press in hopes of making cider that captures the land on which the fruit was grown.

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