It's time to sell in bars & restaurants again.

ARE YOU READY?

Relationships

Do you have a trusted advocate in the market ready to rebuild
relationships or create new ones?

We can help

Presence

Would you like to stay relevant in a key market, but can't commit to a full-time salesperson?

We can help

Inventory

Are you getting distributor pushback on bringing kegs back in stock at their warehouse?

We can help

Planning

Are you making time to review distributor sales data and tracking each item toward goal?

We can help

HERE'S THE SOLUTION

Cider Stewards is a stepping stone from having no representation in a market to having a full-time market manager. Each passionate Market Steward will:

  • Develop and maintain relationships with retail accounts willing to invest in the Cider category

  • Communicate with your distributor openly and act as a conduit for your brand

  • Execute all events and promotions in concert with your distributor

  • Fairly and equally represent your brand in the marketplace

  • Promote the key qualities of each of your ciders accurately

  • Inspire others to join in lifting the Cider category

  • Provide you with one point of contact for market sales and activity

  • Suggest pricing and promotional options exclusive to that market

  • Participate in all planning work with your distributor

Bar Taps Close-Up

Cider Stewards isn't just about putting a skilled, passionate sales professional in the market. You also get a seasoned Sales Manager who will:

  • Track sales goals by item and market

  • Monitor distributor inventory and communicate re-order timing

  • Develop new item strategies and launch plans across all active markets

  • Coach Market Stewards to overcome challenges and inefficiencies

  • Evaluate market channels and suggest adjustments as needed

  • Provide recommendations for timing of the transition to a full-time market manager

Abacus

Ready to discuss the possibilities? Let's talk!